AUSTIN, Texas and SAN JUAN, Puerto Rico — May 7, 2012 — Cenoplex™ has announced an Actionable Audio Message pilot program in collaboration with Open Mobile, a provider of premium wireless communications services throughout Puerto Rico, aimed at achieving more effective and intelligent customer communications for wireless subscribers. Under the trial operation which is underway with a select group of customers, Open Mobile leads the way as the first mobile provider in Puerto Rico to implement the inventive new customer messaging service, thus underscoring the company’s reputation for providing the island’s best mobile experience.
“Innovative technology and the highest quality service are a combination for making customer satisfaction soar—and that, I believe, is what has made Open Mobile so successful as a company,” said Juan Moragas, vice president of sales and marketing at Open Mobile. “That’s why we’re so excited to be the island’s first mobile provider to use Actionable Audio Message alerts and reminders, bringing ever greater value to our subscribers.”
Moragas continued, “Upon completion of the pilot program this new feature will be integrated as a standard service at no additional cost, which means we’ll be even better able to help our customers avoid service interruptions, and enjoy reliable access to the wide array of mobile features and options—like pay-in-advance data and roaming—that are such an important part of their lives.”
Aimed at streamlining internal processes and integrating Cenoplex’s advanced customer messaging technology on the Open Mobile network, the limited trial phase mimics a large-scale program by seamlessly inserting an unavoidable, precisely targeted audio message into the quiet gap between call placement and call connection. Open Mobile will initially use the service to provision pay-in-advance billing notices and customer assistance for renewal of lifeline service, as well as branding and loyalty programs.
A full rollout over the entire Open Mobile network is expected to take place this summer and will deliver customer-oriented alerts and reminders including personalized feature activations, public service announcements, data usage and roaming notifications, and useful information to help subscribers save money and keep their account status up-to-date.
“We’re inspired by Open Mobile’s dedication and commitment to their customers, and are proud to partner with them as they continually set ever higher standards for excellence in wireless service,” said Gregory O. Welch, president and CEO at Cenoplex. “Actionable Audio Messages are an ideal complement to Open Mobile’s customer messaging strategy as they cut through the clutter of subscriber over-communication with pre-emptive notifications and alerts that give mobile phone users crucial, actionable information they want and need. The result is even greater customer retention and satisfaction.”
Using smart behavioral, geographic and demographic data profiling that grows deeper over time, the service delivers individually targeted messages to precisely targeted customers. This approach leverages existing technology in the wireless network linked to Cenoplex’s content insertion platform and proprietary rules-based logic engine, and is achieved without any change or delay in the normal call flow and absolutely no reduction in call quality or mobile network performance.
Rolling optimization draws on tracking and management features to monitor, record and report on messaging and follow-up actions, giving operators the ability to refine and revise outreach programs in real-time. Proactive delivery of relevant customer information with Actionable Audio Messages also has the potential to diminish the volume of incoming calls to an operator’s call center, thus reducing costs while simultaneously increasing live-agent ability to provide deeper customer interaction and personalized service.
About Cenoplex, Inc.
Cenoplex is transforming customer care for wireless operators by harnessing the gap between call placement and call connection. Cenoplex enables wireless operators worldwide to communicate more effectively and intelligently with their customers by placing precisely targeted Actionable Audio MessagesSM into the call stream of any mobile phone. Customer programs fueled by Cenoplex powerfully augment an operator’s lifecycle management strategy by leveraging existing mobile infrastructure to unleash the potential of untapped inventory with new avenues for pre-empting customer service issues, promoting value added services and products, reducing churn and building deeper, more sustainable customer relationships. Privately held Cenoplex, Inc. is based in Austin, Texas. More information can be found at http://www.cenoplex.com.
About Open Mobile
Open Mobile is a business that operates only in Puerto Rico, offering wireless communications of the highest quality, modern and up-to-date, with the goal of achieving client satisfaction and the highest quality, fast and agile service. Established in June of 2007, Open Mobile offers a variety of options for cellular communications with a variety of services and innovative products for Puerto Rican consumers, thus creating and establishing a new era of telecommunications in Puerto Rico. With a solid and modern network, Open Mobile offers wireless communication services across the entire island, operates 18 stores, three kiosks for sales and services, and a strong indirect distribution channel. Open Mobile can be found at http://www.openmobilepr.com/.
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