LOS ANGELES—April 19, 2010—Cenoplex™, the company that is transforming customer care for wireless operators by harnessing the gap between call placement and connection, today announced that Lance Ware has been appointed to a seat on its advisory board.
Lance brings more than 12 years of expertise and business acumen to his role as an advisory board member at Cenoplex, and much of his work is credited in helping change the landscape of the digital media experience and content delivery. His experience and innovations in building video processing, optimization and delivery technologies have resulted in the generation of an order of magnitude more cost savings for high concurrency storage systems.
“Attracting an individual with the talent and experience of Lance to our advisory board underscores the promise of our solution for wireless operators,” said Gregory O. Welch, president and CEO at Cenoplex. “He is a brilliant technologist and leader of people, with on-point instincts for the trends in communications and network services. I look forward to his contributions and guidance in helping us define our future technology roadmap and accelerating our development in all key areas of our current product roadmap.”
Currently, Lance serves as chief technology officer for Technicolor’s Electronic Distribution Services group. As CTO, he is responsible for Technicolor’s digital supply chain platform that supports content ingest, hosting, security, delivery, and fulfillment to consumers.
Prior to joining Technicolor, Lance was the co-founder and chief executive officer of SyncCast, a leading digital media fulfillment company specializing in encoding and transcoding, digital rights management, delivery and distribution, as well as content management services. The technologies and services developed under his guidance now power solutions for many distinguished companies including Microsoft, Billboard, Warner Music Group, The Motion Picture Association of America, Lionsgate Entertainment, NBC Universal, EMI Music Group, DirecTV and many others.
One of the crowning achievements of his career is the role that he and SyncCast played in launching Microsoft’s Xbox Video Market Place. Lance and his team at SyncCast brought the company’s end-to-end electronic fulfillment assets to bear, enabling Microsoft Xbox to successfully capture the second highest market share in the video download space, all within a matter of months. The success of this accomplishment subsequently caught the attention of Technicolor which acquired SyncCast in July 2007.
Lance’s career in advanced media technology began with a position at the venture-funded Voxel where he served as the director of technology, working with the lead inventor and marketing department to successfully bring the technology to market. Subsequent to Voxel, Lance founded WareNet, Inc., a software and infrastructure company specializing in Internet-based services including e-commerce, connectivity and live streaming services.
Well-regarded across the industry by both content owners (studios, labels, networks) and aggregators (e-tailers and retailers), Lance regularly speaks at events including NAB, CES, Digital Hollywood and CDSA, among others.
About Cenoplex, Inc.
Cenoplex is transforming customer care for wireless operators by harnessing the gap between call placement and call connection. Cenoplex enables wireless operators worldwide to communicate more effectively and intelligently with their customers by placing precisely targeted Actionable Audio MessagesSM into the call stream of any mobile phone. Customer programs fueled by Cenoplex powerfully augment an operator’s lifecycle management strategy by leveraging existing mobile infrastructure to unleash the potential of untapped inventory with new avenues for pre-empting customer service issues, promoting value added services and products, reducing churn and building deeper, more sustainable customer relationships. Privately held Cenoplex, Inc. is based in Los Angeles, California and can be reached at +1 (310) 982-6400 or at http://www.cenoplex.com.
# # #
Cenoplex and the Cenoplex logo are trademarks, service marks and/or registered trademarks of Cenoplex, Inc. in the United States and/or other countries. All other trademarks, service marks and product names are the property of their respective owners.
Contact:
Thomas Morelli
Faction PR
+1 (206) 499-0385
thomas@faction-pr.com