LOS ANGELES—June 7, 2010—Cenoplex™, the company that is transforming customer care for wireless operators by harnessing the gap between call placement and connection, today announced the appointment of Sheldon Burnett to the company’s board of directors. Sheldon currently is the managing director of Wolf Run Financial LLC, with a successful record of leading more than $3 billion in strategic mergers and acquisitions.

“Sheldon is a prized addition to the Cenoplex board of directors, and with his extensive global investment experience, he will be a valuable resource in helping shape our worldwide business strategy,” said Gregory O. Welch, president and CEO at Cenoplex. “As someone who is recognized for his ability to identify and incubate high growth companies with unlimited potential, Sheldon is a welcome asset to our company.”

A founder of Wolf Run Financial LLC, Sheldon specializes in discovering and cultivating emerging companies that can deliver high commercial returns to early investors. Wolf Run’s diversified portfolio crosses multiple industries from technology, mobile telecommunications and payment solutions to insurance, risk analytics, oil and gas, entertainment and hospitality. Wolf Run maintains stakes in rapidly growing companies including Virgin Gaming, Tkees Apparel, and Vera’s Burger Shack restaurant chain.

Prior to launching Wolf Run, Sheldon established a reputation for success in both international investment and legal strategy during both the technology boom of the 1990s and the recent natural resource boom. During both periods, he worked as an attorney structuring transactions for venture capital investors. Sheldon began his career in commercial and corporate law in Florida where he serves on several corporate boards and is an active philanthropist.

About Cenoplex, Inc.
Cenoplex is transforming customer care for wireless operators by harnessing the gap between call placement and call connection. Cenoplex enables wireless operators worldwide to communicate more effectively and intelligently with their customers by placing precisely targeted Actionable Audio MessagesSM into the call stream of any mobile phone. Customer programs fueled by Cenoplex powerfully augment an operator’s lifecycle management strategy by leveraging existing mobile infrastructure to unleash the potential of untapped inventory with new avenues for pre-empting customer service issues, promoting value added services and products, reducing churn and building deeper, more sustainable customer relationships. Privately held Cenoplex, Inc. is based in Los Angeles, California and can be reached at +1 (310) 982-6400 or at http://www.cenoplex.com.

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Cenoplex and the Cenoplex logo are trademarks, service marks and/or registered trademarks of Cenoplex, Inc. in the United States and/or other countries. All other trademarks, service marks and product names are the property of their respective owners.

Contact:
Thomas Morelli
Faction PR
+1 (206) 499-0385
thomas@faction-pr.com

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