LOS ANGELES—August 23, 2010—Cenoplex™, the company that is transforming customer care for wireless operators by harnessing the gap between call placement and connection, today announced the appointment of Scott Fox as chairman of the board of directors and chief strategy officer (CSO). Already serving as a member of Cenoplex’s advisory board, his appointment is effective immediately.

Scott draws on deep experience as a wireless communications executive with a background in leading the world’s largest international wireless industry trade organization and 20 plus years as an executive of numerous top tier wireless operators, as well as founding several innovative start-ups. A connective force at the forefront of the wireless industry, his role at Cenoplex will include driving both domestic and global business development strategy and overseeing the sales organization.

“Scott has a proven record at understanding the promise of new mobile technologies, and he already has been instrumental in guiding Cenoplex as an advisor,” said Gregory O. Welch, president and CEO at Cenoplex. “His larger day-to-day role at the company, combined with his experience as a savvy corporate leader, will help us grow our business and define our growth plan moving forward.”

During his distinguished career, Scott has led increasingly complex global business initiatives across a variety of high-growth areas in the wireless industry. In addition to his role at Cenoplex, Scott will continue to drive future thinking and corporate vision for public and private wireless companies worldwide as chairman and CEO of Global View Partners, Inc., a strategic business consulting, mergers and acquisitions, and equity investment firm. He has also spent several years as chairman and board member of GSMA, the world’s leading wireless industry association whose members represent nearly 85 percent of worldwide wireless market share.

About Cenoplex, Inc.
Cenoplex is transforming customer care for wireless operators by harnessing the gap between call placement and call connection. Cenoplex enables wireless operators worldwide to communicate more effectively and intelligently with their customers by placing precisely targeted Actionable Audio MessagesSM into the call stream of any mobile phone. Customer programs fueled by Cenoplex powerfully augment an operator’s lifecycle management strategy by leveraging existing mobile infrastructure to unleash the potential of untapped inventory with new avenues for pre-empting customer service issues, promoting value added services and products, reducing churn and building deeper, more sustainable customer relationships. Privately held Cenoplex, Inc. is based in Los Angeles, California and can be reached at +1 (310) 982-6400 or at http://www.cenoplex.com.

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Cenoplex and the Cenoplex logo are trademarks, service marks and/or registered trademarks of Cenoplex, Inc. in the United States and/or other countries. All other trademarks, service marks and product names are the property of their respective owners.

Contact:
Thomas Morelli
Faction PR
+1 (206) 499-0385
thomas@faction-pr.com

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