AUSTIN, Texas—July 13, 2011—Cenoplex™, the company that is transforming customer care for wireless operators by harnessing the gap between call placement and connection, today announced the appointment of Susan M. Georgen-Saad to the position of chief financial officer. Sue will play a key role in solidifying the company’s ongoing financial strength while working closely with the executive team and board of directors to facilitate a robust strategic growth plan.
“Sue is an outstanding leader who brings the right balance of strategy, entrepreneurship and financial management best practices to Cenoplex,” said Gregory O. Welch, president and CEO at Cenoplex. “Her proven ability to drive financial performance and impressive track record of sound financial operations will be a great asset as we begin a new phase of growth at Cenoplex.”
As Cenoplex begins stealth trials of its proprietary Actionable Audio Message technology with several notable North American wireless operators, Sue will provide key financial guidance to the company. She draws on more than thirty years of progressively complex financial and operational management experience in public accounting and consulting, and has held numerous executive management positions at publicly and privately held entities.
Her career started in the audit department at KPMG Peat Marwick in Manhattan, which she parlayed into executive level roles as CFO at numerous publicly traded companies including drkoop.com, IntelliQuest Information Group and Clinicor Inc. Sue’s work has spanned a variety of industries including technology, financial services, insurance and life sciences, and she has guided three SEC-reporting companies in raising more than $150 million in cumulative public filings.
Prior to joining Cenoplex, she maintained a full-service consulting practice providing investment and managerial services to private and publicly traded companies including numerous M&A, “turn-around” and complex transactional negotiations, Sarbanes-Oxley, HIPAA and/or DCAA evaluations, preparation of SEC filings and international treasury, as well as asset liability management. Sue is a Certified Public Accountant and holds a BBA in Accounting from the University of Notre Dame.
About Cenoplex, Inc.
Cenoplex is transforming customer care for wireless operators by harnessing the gap between call placement and call connection. Cenoplex enables wireless operators worldwide to communicate more effectively and intelligently with their customers by placing precisely targeted Actionable Audio MessagesSM into the call stream of any mobile phone. Customer programs fueled by Cenoplex powerfully augment an operator’s lifecycle management strategy by leveraging existing mobile infrastructure to unleash the potential of untapped inventory with new avenues for pre-empting customer service issues, promoting value added services and products, reducing churn and building deeper, more sustainable customer relationships. Privately held Cenoplex, Inc. is based in Austin, Texas. More information can be found at http://www.cenoplex.com.
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