AUSTIN, Texas—December 6, 2010—Cenoplex™, the company that is transforming customer care for wireless operators by harnessing the gap between call placement and connection, today announced that it has selected Rob Segal to serve on its advisory board.

A respected, long-time games industry veteran, Rob serves as the CEO of Virgin Gaming, the new competitive gaming venture spearheaded by British entrepreneurial icon Sir Richard Branson. A convergence of the three hottest online business trends – social networking, online gaming and video games, Virgin Gaming is a high growth curve business, adding millions of new members to its rolls since its launch last fall.

“We are delighted to have Rob join our advisory board during this crucial growth period,” said Gregory O. Welch, president and CEO at Cenoplex. “As an advisor, his experience at the helm of an accelerated growth company combined with his expertise and acumen in product development, launches and marketing will provide strong leverage to accelerate an aggressive business roll-out plan.”

Rob launched Virgin Gaming in June 2010 through a partnership with WorldGaming.com, and has spearheaded the strategy to make it the premier destination for competitive console gamers to meet, challenge and play against each in head-to-head and tournament challenges for cash, points and prizes. Rob and his team have made Virgin Gaming a winning example in the leading edge convergence of competitive online gaming and video games, offering robust community features with member pages, clan support, invitational tournaments, stats tracking, news and information.

Throughout his career Rob has been at the forefront of introducing new products and developing new markets based on emerging technologies. Prior to being appointed CEO of Virgin Gaming, he was the CEO of his own marketing and advertising firm, Segal Communications, for 14 years. Segal Communications has represented many best-in-class games, entertainment and consumer brands including Dreamworks, eBay, Hasbro, Marvel, Metro Goldwyn Mayer, Paramount, Sony PlayStation, Unilever, Virgin Festival and Virgin Mobile among many others. He also serves as a board member of Autism Speaks Canada.

About Cenoplex, Inc.
Cenoplex is transforming customer care for wireless operators by harnessing the gap between call placement and call connection. Cenoplex enables wireless operators worldwide to communicate more effectively and intelligently with their customers by placing precisely targeted Actionable Audio MessagesSM into the call stream of any mobile phone. Customer programs fueled by Cenoplex powerfully augment an operator’s lifecycle management strategy by leveraging existing mobile infrastructure to unleash the potential of untapped inventory with new avenues for pre-empting customer service issues, promoting value added services and products, reducing churn and building deeper, more sustainable customer relationships. Privately held Cenoplex, Inc. is based in Austin, Texas. More information can be found at http://www.cenoplex.com.

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Cenoplex and the Cenoplex logo are trademarks, service marks and/or registered trademarks of Cenoplex, Inc. in the United States and/or other countries. All other trademarks, service marks and product names are the property of their respective owners.

Contact:
Thomas Morelli
Faction PR
+1 (206) 499-0385
thomas@faction-pr.com

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