AUSTIN, Texas—January 3, 2012—Cenoplex™, the company that is transforming customer care for wireless operators by harnessing the gap between call placement and connection, today announced that Anthony Fedele has joined the Cenoplex advisory board where he will guide research surrounding consumer sentiment and behavior associated with the company’s Actionable Audio Message technology. In addition, he will lend his expertise toward maximizing B2B brand identity in support of service rollout plans and sales initiatives.
With more than three decades of experience at some of the nation’s most prestigious agencies including DDB Needham and Publicis, Anthony is a veteran marketing and branding expert. His innovative ideas are recognized as the genesis of well-known marketing campaigns that have introduced high-profile companies and products into the marketplace, including the creation of the titular advertising campaign behind the early success of Southwest Airlines.
“Anthony’s creative insights and vast experience benchmarking consumer perceptions will be invaluable as we begin to prepare for Actionable Audio Message consumer trials,” said Gregory O. Welch, president and CEO at Cenoplex. “His remarkable career is rooted in marshaling creative insight to propel disruptive businesses and products to market leader status, and Cenoplex will undoubtedly benefit from his go-to-market expertise.”
Anthony has led the market introduction of a diverse portfolio of products and services including many firsts—the first hand-held consumer calculator, the first nutritional snack food, the first pizza home delivery system, and the first high-speed wireless broadband application. He is also credited with the creation of well-known branding and advertising campaigns for Stroh Brewery, Frontier Airlines, Haggar Menswear, Frito-Lay, Procter & Gamble, Ritz-Carlton Hotels, Wendy’s, Blockbuster, Federated Department Stores, Com Dev International and Pfizer Pharmaceutical.
A recipient of top industry awards in recognition of both print and broadcast promotions including the ADDY, TELLY, CLIO and International Broadcast Award (IBA), his work is also listed among the all-time 100 Best TV Commercials according to Advertising Age. Anthony has served on the international judging committees for the prestigious CLIO and IBA, and his work as a film director has been recognized by both the International Film Festival of New York and the Venice Film Festival. He is based in Dallas, where he has been an avid supporter of the local business and social services community for many years.
About Cenoplex, Inc.
Cenoplex is transforming customer care for wireless operators by harnessing the gap between call placement and call connection. Cenoplex enables wireless operators worldwide to communicate more effectively and intelligently with their customers by placing precisely targeted Actionable Audio MessagesSM into the call stream of any mobile phone. Customer programs fueled by Cenoplex powerfully augment an operator’s lifecycle management strategy by leveraging existing mobile infrastructure to unleash the potential of untapped inventory with new avenues for pre-empting customer service issues, promoting value added services and products, reducing churn and building deeper, more sustainable customer relationships. Privately held Cenoplex, Inc. is based in Austin, Texas. More information can be found at http://www.cenoplex.com.
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