LOS ANGELES—March 9, 2009—Cenoplex™, developer of the world’s first technology for highly targeted mobile pre-call message insertion, today announced its corporate name change from AdSnips as well as a realignment of its business strategy to focus on the development and delivery of wireless Actionable Audio MessageSM technology. Actionable Audio Messages helps mobile operators redefine their customer care model with a flexible solution that is focused on business process automation to help improve customer satisfaction, expand customer care options and maximize customer care dollars.
Cenoplex’s breakthrough solution aims to provide mobile operators with a tool for 100 percent delivery of intelligently targeted, highly actionable customer messages that improve service, reduce live agent costs and step-up the customer’s mobile experience. This is done by inserting a precisely targeted message into the beginning of the call sequencing without interrupting the normal processing of the call.
Utilizing the Cenoplex platform, wireless operators can administer Actionable Audio Message campaigns that contain pre-emptive customer service alerts and in turn also can build brand loyalty and enhance a customer’s mobile experience. This revolutionary approach leverages existing technology in the carrier’s network linked to Cenoplex’s content insertion platform and proprietary rules-based logic engine.
“The wireless industry has increasingly had difficulty in effectively and economically communicating to their customer base. As the magnitude of the subscriber base has grown costs to address churn rate, customer service issues, average revenue per user and pure marketing initiatives have exploded,” said Gregory O. Welch, CEO at Cenoplex. “Actionable Audio Messages solve this problem for mobile operators by providing a way to reach subscribers 100 percent of the time, with real information regarding their account or simply a brand loyalty message.”
Welch continued, “Cenoplex’s solution will reduce wireless operator costs by diminishing the number of customer service center calls, and maximize top line revenue by helping them retain customers longer through brand awareness and targeted upgrade offerings.”
Using smart behavioral, geographic and demographic data profiling that grows deeper over time, the Cenoplex platform will deliver individually targeted messages to precisely targeted customers. Cenoplex technology has been designed from the customer service agent’s perspective. Rolling optimization draws on tracking and management features to monitor, record and report on messaging and follow-up actions, giving operators the ability to refine and revise outreach programs in real-time.
About Cenoplex, Inc.
Cenoplex is transforming mobile customer care with the world’s first pre-call message insertion technology. Cenoplex’s break-through technology inserts highly targeted, highly actionable customer service messages into the pre-call stream based on an intelligent rules-based targeting engine, providing mobile operators with a 100 percent delivery model to boost customer satisfaction, reduce costs and maximize untapped marketing inventory. Privately held Cenoplex, Inc. is based in Los Angeles, California, and can be reached at +1 (310) 982 6400 or at http://www.cenoplex.com.
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Cenoplex and the Cenoplex logo are trademarks, service marks, and/or registered trademarks of Cenoplex, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.
Contact:
Thomas Morelli
Faction PR
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thomas@faction-pr.com