Chris FredericksVP Business Development
Chris Fredericks is the vice president of business development at Cenoplex. He brings more than 17 years of proven success in not only growing sales for service-led organizations, but also in relationship management as a foundational principle of corporate operations.
Balancing an aggressive effort to acquire new clients with exceptional service delivery, Chris identifies, evaluates and assists in the implementation of business development strategies and processes at Cenoplex. His mastery of synthesizing business-critical information to align client objectives is put to work crafting customized campaigns and partnerships that deliver on the promise of Cenoplex technology.
Previously, Chris was a founding partner and managing director at Media Makers LLC (a division of Williams Worldwide Television), an emerging leader in the field of branded entertainment, where he generated more than $100 million in gross sales by connecting major corporate sponsors with powerhouse entertainment properties including Cirque du Soleil, Van’s Warped Tour, Sony Pictures and Clear Channel Entertainment.
Under his tenure, he led marquee accounts from Toyota and Dodge to Prudential, PerfectMatch and 1-800 Flowers, and was instrumental in the agency’s frenetic growth as it expanded its presence across three continents with offices in New York, Beijing and the U.K.
Holding various executive positions at the Interpublic Group of Companies Inc. (NYSE:IPG), Chris honed his sales and business development pedigree by securing new advertisers for multichannel marketing campaigns across digital, radio, television and print. He rose up through the ranks at IPG to become the executive vice president and general manager of Initiative Media’s promotional marketing services division where he grew billings three-fold while managing specialized marketing and loyalty programs across both digital and traditional media for clients that included Motorola, Disney, Warner Brothers, Verizon, FedEx, Darden Restaurants, Carl’s Jr., CBS, University of Phoenix, and Boeing.
Chris Fredericks holds a B.A. in Business & Marketing from California State University at Dominguez Hills.