A Few Words from Cenoplex RSS

The Medium is the Message

 by Lance Ware
 President & CEO

Legendary scholar and rhetorician Marshall McLuhan who predicted the World Wide Web almost thirty years before it was invented, famously wrote, “The medium is the message.” This phrase popped into my head recently as I considered the opportunities ahead for Cenoplex in my new role as CEO. What he meant is that communication creates a symbiotic relationship by which the medium influences how the message is perceived and acted upon.

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